As passion for sports intensifies, it can spill over into aggression. Fans are increasingly subjected to violence simply for supporting different teams, with team colors and crests making them easy targets outside stadiums.

Together with Liverpool FC, AXA creates a reversible jersey that fans can turn inside out after matches, transforming it into everyday clothing with no visible colors or crest.

Each purchase also includes short-term accident insurance, protecting fans at stadiums, pubs, on public transportation, and on their journey home.

AXA goes beyond sponsoring the team to become a sponsor of fan safety.