Parents battle every morning and night to get their kids to brush their teeth. But the problem isn’t the toothbrush—it’s that brushing isn’t fun for kids.

So we asked a different question: How can we make kids actually want to brush their teeth on their own? The answer wasn’t in the bathroom. It was at the natural history museum. Kids are far more fascinated by dinosaur teeth and bones than their own. So we partnered with science museums to turn brushing into an adventure.