Fast shipping and convenience have pushed other retailers ahead, and somewhere along the way people stopped noticing what Walmart actually sells. So we asked a simple question: How do we get people to look again?

Then we noticed something people were already paying attention to — People of Walmart. The internet has been sharing these unforgettable Walmart moments for years. Instead of ignoring them, we decided to embrace them. We turned these viral moments into ads, casting the real stars as our models and pairing them with the Walmart products that complete their look.