While cities are filled with art, many of the artists behind it still face financial instability and limited opportunities—and spray paint artists are no exception. Until now, Best Buy has focused on innovation in specs and performance, the most tangible form of technology. But isn’t their drawing that moves people’s hearts and changes the world a remarkable form of technology?

Through collaboration with spray paint artists, Best Buy turns every product into a canvas, transforming ordinary products into works of art. As a result, artists gain sustainable creative opportunities, consumers own products that reflect their individuality, and Best Buy creates new cultural value.